Admission tickets to the Chicago Auto Show are only $7 today for women. The organizers believe that the auto shows are no longer a dominating platform for just men. Even women are equally excited about cars and auto shows. And hence, the reduction in prices for women is to encourage the other sex to participate in such shows.
Earlier, only men were interested in what cars to buy and they used to be the decision makers with regards to the make and model and features. However, women are increasingly paying more attention to what upgrades and features they would like in their cars. Women are also taking up jobs as product specialists – the ones who stand next to the vehicle to explain all the car details to customers.
The Chicago Auto Show will feature hundreds of vehicles on display through Feb. 21. Visitors can even opt for test-drives if they want to.